222.215 Brand Communication

Branding Biscuits

13. BIB 1

This was our first BIB when we were still deciding on the name for our brand
 
 

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Workbook

  • ▼  2013 (25)
    • ▼  September (18)
      • 1. Perception Charts
      • 2. Macrotrends
      • 3. Research - Earnest Adams
      • 4. Research - Farmbake
      • 5. S.W.O.T
      • 6. Supermarket Competition
      • 7. Initial Ideas
      • 8. Research - Clean Eating
      • 10. Big Idea
      • 9. Target Audience
      • 10. Baking - Lemon, Honey and Oat
      • 11. Baking - Cranberry, Pistachio and White Chocolate
      • 12. Baking - Dark Chocolate and Chili
      • 13. BIB 1
      • 14. Research - Packaging
      • 15. Names, Logo and Taglines
      • 16. Package Concepts
      • 17. Final Flavours
    • ►  October (7)
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