We thought if the graphics for the packaging worked with these sort of examples we would use similar text which is flowy and has a lot of personality to it. Otherwise we thought of going in the complete opposite direction and have the text being plain but very readable with a lot of space between letters and very round text.
Chosen text: After looking we have decided on ,
'Origin' for out brand name and tagline which we want to be bold
'Exmouth' for the Ernest Adams name which was the closest font we could find
'Univers 55' for the information text (nutrition, ingredients and best before'
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