17. Final Flavours

We put the sweeter flavour in front of each name because we want consumers to know that is the main flavour. We want to promote that it is still a sweet range of biscuits which includes a healthier sub-flavour.

Dark Chocolate with Chili

 

Coconut with Lemon and Honey

 

 

White Chocolate with Cranberries

 

Vanilla Bean and Orange

 

Cinnamon and Apple

 

16. Package Concepts

Our first thought was to do some sort of box because we think it presents better than a bag. A box can also be made out of stronger materials and manipulated into different shapes.

Other ideas for the box:

• Shape the biscuits the same as a shape for a window on box
• Make the box like a biscuit tin
• Diecuts
• Have pictures or photos on the package of the ingredients/raw ingredients
• Pattern of ingredients e.g. chocolate - cocoa beans (The origin of the ingredients come from/start as)

 

15. Names, Logo and Taglines

Name thoughts:

Ernest Adams....
Purity
Pure
Agriona
Vegetari
Organix
Organics
Chokkie Sundae
Afternoon Delight
A Little Less Guilt
Pound Foolish
Fruitchoc
Sweet Surprise!
Healtholate
Choc-ruit
Frocolate
Bliss Biscuits
Fruit whammy
Fruit surprise
Fruit Burst
Fresh Satisfaction
Crisp satisfaction
Indulgent
Fruit Indulgence
Fresh Indulgence
Indulge
Sweet Indulgence
Sweet Delight
Guiltless Desireables
Satisfying Desireables
Deluxe Desirables
Hearty Desirables
Pure Desireables

We decided on, 'Ernest Adams Desirables'


Tagline thoughts:

Treat yourself without the guilt

Be naughty without guilt
Somehow say - not fake and machine produced but don't say homemade cause they're not.
A moment on the lips, a lifetime off the hips A healthier option for your indulgent cravings
A healthier option for sweet treat

 

We decided on, 'An irresistible combination of (FLAVOUR INGREDIENTS) is a healthier option to satisfy your sweet cravings'

 

 

This was out first name choice with a small detail above the 'I' for a logo. We decided against this as 'Organics' doesn't fit in the biscuit category that we are designing for
 

14. Research - Packaging

We want our packaging to have a recycled look to it. Using browns and cardboard that has grains and texture in it. We want that organic look to go with our theme as that will relate to our biscuits the best. They are as natural as we can get them so we want our packaging to be the same.

 

Bags

One of out ideas is to package the biscuits in a bag. This would replace the existing bag that Ernest Adams biscuits are sold in with something that could be made with a tough paper material or a stiff cardboard material which would give it that organic look we are after.

• Paper bag examples

We also like the window cut out which is at the front of the packaging to show the food inside. A lot of organic foods seem to do this and if the product is nice enough. It's nice to see what you're purchasing, without looking at a perfect photo on the front of a box only to open it and be disappointed

 

• Stiff cardboard bag 

 

Boxes

Another idea we like is boxes. They are easily resealed and can be opened in a number of different ways. They also have more surfaces for information than a bag does.

 

Colour coding for different flavours is very effective and makes selection a whole lot easier

 

 

 

 

                       
 
In the boxes we can still put a window in if we wanted to
 

 

We thought of doing a mixed selection of our flavours in a separate box and maybe making sections for them to be placed

 

Diecuts



 

 

 

The diecuts are similar to the 'window' idea but are different shapes. We'd have to pre-wrap the biscuits in a plastic bag then put them in the box to do this to keep them sealed as diecuts tend to be a decorative thing and more of a complicated shape!

 

Things to stay away from!

 

• Crowded layouts
• Crammed in text
• Bright sickly colours
• 'Beautified' photos or the product
• Clashing colours

13. BIB 1

This was our first BIB when we were still deciding on the name for our brand