Ernest Adams....
Purity
Pure
Agriona
Vegetari
Organix
Organics
Chokkie Sundae
Afternoon Delight
A Little Less Guilt
Pound Foolish
Fruitchoc
Sweet Surprise!
Healtholate
Choc-ruit
Frocolate
Bliss Biscuits
Fruit whammy
Fruit surprise
Fruit Burst
Fresh Satisfaction
Crisp satisfaction
Indulgent
Fruit Indulgence
Fresh Indulgence
Indulge
Sweet Indulgence
Sweet Delight
Guiltless Desireables
Satisfying Desireables
Deluxe Desirables
Hearty Desirables
Pure Desireables
We decided on, 'Ernest Adams Desirables'
Tagline thoughts:
Treat yourself without the guilt
Be naughty without guiltSomehow say - not fake and machine produced but don't say homemade cause they're not.
A moment on the lips, a lifetime off the hips A healthier option for your indulgent cravings
A healthier option for sweet treat
We decided on, 'An irresistible combination of (FLAVOUR INGREDIENTS) is a healthier option to satisfy your sweet cravings'
This was out first name choice with a small detail above the 'I' for a logo. We decided against this as 'Organics' doesn't fit in the biscuit category that we are designing for
