- 'Home grown' - Locally made products
- DIY - Kits, crafts
- Brands that support fair trade
- Fast/easily accessible foods
- Healthy foods/clean eating
- A homemade feel to a product
- Freshly baked: Increasing impact of in store bakery's
- Keeping fit: protein foods
- Premium products from smaller companies
We decided to focus on the health trend as people are more aware of health related issues and health goings on in society.
Food programs and food books/magazines help us become very aware of this.
Because our foods are becoming more chemically and artificially based, people are becoming more aware of health related issues associated with this type of food.
People are used to buying convenience foods but it's not the healthiest option.
This has just started in recent times therefore people want to look into making a change to better their (and their families) health and look for alternative products to replace current ones that are offered.
Consumers can look to replace existing biscuits with a healthier alternative.
Therefore we will guide them towards a healthier option of a sweet treat.
