14. Research - Packaging

We want our packaging to have a recycled look to it. Using browns and cardboard that has grains and texture in it. We want that organic look to go with our theme as that will relate to our biscuits the best. They are as natural as we can get them so we want our packaging to be the same.

 

Bags

One of out ideas is to package the biscuits in a bag. This would replace the existing bag that Ernest Adams biscuits are sold in with something that could be made with a tough paper material or a stiff cardboard material which would give it that organic look we are after.

• Paper bag examples

We also like the window cut out which is at the front of the packaging to show the food inside. A lot of organic foods seem to do this and if the product is nice enough. It's nice to see what you're purchasing, without looking at a perfect photo on the front of a box only to open it and be disappointed

 

• Stiff cardboard bag 

 

Boxes

Another idea we like is boxes. They are easily resealed and can be opened in a number of different ways. They also have more surfaces for information than a bag does.

 

Colour coding for different flavours is very effective and makes selection a whole lot easier

 

 

 

 

                       
 
In the boxes we can still put a window in if we wanted to
 

 

We thought of doing a mixed selection of our flavours in a separate box and maybe making sections for them to be placed

 

Diecuts



 

 

 

The diecuts are similar to the 'window' idea but are different shapes. We'd have to pre-wrap the biscuits in a plastic bag then put them in the box to do this to keep them sealed as diecuts tend to be a decorative thing and more of a complicated shape!

 

Things to stay away from!

 

• Crowded layouts
• Crammed in text
• Bright sickly colours
• 'Beautified' photos or the product
• Clashing colours